At Walgreens I created a variety of digital content such as curated and automated emails, mobile, site and social assets for promotions, holidays and COVID-19 information.

While at Epsilon on the McDonald’s account, I designed emails and email templates for the roll-out of the new MyMcDonald’s Rewards program and other various promos. Emails were designed with mobile first and a heavy focus on personalization.

A selection of email creative from Sears 2016 Holiday Season, where the theme was elves.  I was the lead on this campaign and was very heavily involved in the overall conception of the designs. 

The Sears fashion team had gone through a rebrand, and looked to us to lead the creation of emails that aligned with their new higher end look and feel. 

A selection of emails promoting Sears in-house tool brand, Craftsman. Using texture and curated photography, the goal was to create rich and interesting promotional and informational content.

This was a set of triggers that would be sent to customers who did not purchase items in their shopping cart. The strategy was to create a three part series that would encourage the customer to complete their purchase in a less automated, creative way.

Back to School was OfficeMax's highest profile season. We flooded the store with bright colors and easy navigation to make this experience the best we could for the customer.

A Day Made Better was one of the largest scale events OfficeMax produced. We provided a box with $1200 worth of supplies to nominated teachers all over the country. Here you see promotional photography of the products and the box it would all be delivered in, the volunteer shirts and the promotional posters/ads that were created for the event.

MaxPerks was OfficeMax's loyalty program. This specific one was geared toward teachers. Here you see the welcome kit for the program, along with the photography used throughout the campaign. 

At OfficeMax, going green was always an initiative. Here you see a direct mail series, printed on recycled paper using soy inks. We even included seed packets so customers could plant their own flowers. The stores featured an endcap displaying products made from recycled materials. We also encouraged the use of reusable bags by providing fun and trendy designs.

Some samples of in-store designs that were conceptualized and executed by me for several events, including DiVoga. DiVoga was a line of highly stylized office products in order to personalize your work space. The end cap you see here was featured in DDI magazine's Super Section.